special shopocalypse issue (nov 07)
11.07










What Would Jesus Buy? is a delightfully subversive film – delightful because the message is told with humor and a light touch, subversive because, in an economy built around consumption rather than production, its message has the potential to disrupt the economy and bring about important and meaningful change. At the very least, this film invites us to consider again the ancient religious virtue of asceticism.
- Randall Balmer, Professor of American Religious History at Barnard College, Columbia University
