Social marketing for the ocean
 
George Bush says:  “Eating turtle makes you slow.”
 
 
Dorismar says: “My man doesn’t need to eat turtle eggs.”
 
Pandas and whales and turtles on giant billboards.  Edgy comic books, dynamic logos.
 
Che Guevara in a mask and snorkel, Emilano Zapata and his “gun” surfboard, urging young people to jump in the ocean revolution.
 
World Cup soccer stars defending the sea.
 
Simple images that pack a message, turn a head, provoke conversations.  Sometimes even rile debate.
 
The folks at shiftingbaselines.org know how to do it.  Ocean Revolution looks to young people for edgy style.  WILDCOAST and SeaWeb are into it.  Others are learning.  Much more is coming.  Gloves off, have fun, lay it down thick.  Hard hitting truthful social marketing for planet ocean.  
 
Just do it.  Think ocean.  : )
 
April 15, 2007