creative copywriting services from victoria thomas

There, I said it.

 

There’s so much talk these days about new forms, new language, new channels of communication, with an emphasis on the graphic, the digital, the interactive.

 

But sometimes, the only way to tell the story is through words.

 

As a copywriter, I specialize in lifestyle products and services— especially the areas of fashion and beauty. My writing, created in tandem with visual media, gives the brand its unique voice through a number of vehicles including “ghosted” magazine articles, web content, catalogs and newsletters, and press materials.

 

Without exception, my clients depend upon me to bring two specific qualities to their branding voice: authenticity and intimacy. These are the qualities in my writing which inspire action. The desired

action varies from motivating an editor or producer to pick up the phone to cover the brand story to moving the end-user to purchase the brand’s hero product. In all cases, eliciting action is testament to the dynamic power of words.

 

Words have reputedly fallen out of favor in some circles. We’ve all heard the disparaging expression “mere words”. But I have great respect for language and its power.  There was a reason that human beings eventually gave up their petroglyphs (along with grunts, hoots and glottal clicks) for an alphabet, an evolving grammar and syntax, and permanent written linguistic forms. That said, I’ll let the samples of my writing I’ve posted here speak for themselves.

 

To discuss your professional copywriting needs, please contact me at:  

or 818.955.8939

byline: victoria thomas

These were written by me, writing as myself and actually getting credit for it.  Writing about beauty and fashion (and occasionally other phenomena, like books) really is a pleasure, especially when I can integrate stealth culture-references like the origin of the term “belladonna”, or a quotation from a great poet.

the scribe goes incognito

These were written by me, crediting someone else, usually a client. My clients say they love me because I make them “sound smart”. I tell them that they are already smart, proven by hiring me.

meet the press

Although I have written many hundreds of these, I’ve only included a few press releases here, since I think that this old agency war-horse is becoming a bit of a dinosaur. I will admit, however, in response to a “tweet”, IM, email or phone call, an editor will often request a press release as a final step. I often discover that long passages, sometimes even several paragraphs, of my press releases are lifted verbatim by hurried magazine and newspaper editors.

CLIENT PRESS RELEASES:

copywriting for brand identity

Style-bibles, e-newsletters and ads epitomize the telegraphic writing style which is my specialty. In the samples included here, powerful images rule, supported by copy which is kept as brief and potent as possible.