Cable Advertising
In 2002, Don Green (Yale University) and I began a series of field experiments using local cable (or spot cable) advertising. In 2003, we piloted the method using our own ads (below) and in 2004, we partnered with Rock the Vote and used their ads (left). The RTV ads increased turnout among young people in treatment markets by 3-4 points. These results are published in Political Analysis and in a working paper, here.
Radio Advertising
In 2006, John Geer (Vanderbilt University) and I conducted a set of online survey experiments using radio advertising for Congress. Our mock candidate, Rob Smith, is variously portrayed as “too liberal” or “too conservative” by his opponent, Joe Brown. We find that attack advertising successfully redefines the ideological labels voters attach to the candidate being attacked. But, attacks also redefine the ideological placements of the attacker. You can listen to some of our ads by clicking on the ads to the right.
