Events:
Day 2: December 13th, 2007
2:30 p.m. - 4:00 p.m.
Establishing Experience Platforms for Global Design
Objectives:
Sharing SonicRim approach of helping future focused organizations that innovate for people from unfamiliar markets.
Who will benefit:
• If your current work involves designing for people you are less familiar with from your personal life experience.
• If you are involved in exporting a new technology or exploring a new market.
• If you are trying to catch up with emerging behaviors or market segments
• If you are a non-Indian company seeking to tap into the purchasing power of the Indian consumers, and want to explore what is the appropriate value proposition for the Indian marketplace.
Scope:
This workshop will be limited to 40 people only. Pre-registration is required. The workshop will provide demonstration of using experience platforms and frameworks for translating consumer insights into design opportunities. Registered participants will have to complete a scrapbook exercise, which could take about 2 hours of work over a one-week period.
Experience Platforms have been used in a variety of settings for multi-national and community based projects, for high tech- and low tech design projects, for corporate and not-for-profit clients.
Faculty:
Kevin Schmidt | FOUNDER AND PRESIDENT
846. S. High street
COLUMBUS OH 43206
614 928 6844 PHONE
614 298 6848 FAX
WWW.SOICRIM.COM
Program Details
