Prasad’s statement of provocation:
What is India? An emerging market? A nation with a burgeoning middle class that desires the latest designs? A land of more than a billion people who need design to solve problems of poverty, shortages of clean ground water, illiteracy and poor sanitation? A country of skilled artisans who produce objects of immense and timeless beauty?
Engaging India through design will not be easy. It will require, among other things, concerted effort, respect for tradition, new methodologies, an understanding of cultural context and respect for diversity.
Are we ready?