Dr. Prabhu has 17 years of experience in contextual innovation (Intel’s 3-circle innovation), new product & business development, and product internationalization.

 

Through out his career he has held various management positions in new business development, research, and product commercialization at Eastman Kodak and HP, and was instrumental in implementing user-centered design processes in multiple product areas. He has the unique experience of taking three new ideas from early conceptualization to a full fledged new business.

 

He has published referred papers in international journals and holds 7 U.S. patents. He is a member of PDMA, ACM-SIGCHI, and HFES. He holds a Ph.D. and M.S. in Industrial Engineering (Human Factors) from the State University of New York at Buffalo and a B.E. in Mechanical Engineering from National Institute of Engineering, Mysore.

 

His research interests include contextual innovation, business models for sustainable development, and design language research for emerging markets.

 

 

Emerging markets platform group (EMPG) in Intel is focused on defining & delivering new unique platforms to address accessibility, affordability, ease of use and end user value based on the unique needs of the next 1B users. One of the early opportunities that were identified through Intel’s 3-circle model of innovation was 1-on-1 computing in education for K-12 education in emerging markets. This effort is driven by multi-disciplinary, multi-geo and allows us to incorporate specific needs of K-12 students across the emerging markets. The first generation of a platform solution was launched late last year and as any other first generation products in a completely new category may not deliver on the right user experience. Through pilots in 25 countries, the team has collected valuable user experience data, short-comings from both industrial design and user interface design. We are hoping that with designers from different culture work together with this data will allow EMPG to develop the next generation that delivers on all the user experience value propositions. With the example of CMPC design, Dr. Prabhu will highlight Intel’s experience of developing technology products with consideration to experience of use.