Geoff McCormick
Director, Alloy Total Product Design, U.K.
Geoff has worked as a business consultant in the design industry for over 10 years. In that time he has worked with some of the worlds most famous and successful designers, where his role was to help designers, companies and brands to try and maximise the commercial effectiveness of design.
His experience covers a diverse range of sectors, including developing a mobile petrol retail station, an interior design system for VIP aircraft, hydrogen powered vehicles, packaging strategies for FMCG brands and innovation programmes utilising Asian sourcing. It is this breadth of experience that he values most.
For the past three years he has worked with for Alloy Total Product Design. Alloy are one of the worlds most experienced product design agencies in the communications industry with over 1,000 projects completed in the last 8 years.
Most recently Geoff led the Alloy team to explore the emerging convergent communications technologies and to define what humanistic factors would drive the successful uptake of these technologies into the mass market.
Day 1: December 12th, 2007
Plenary Session 3
Raising the Bar:
New Perspectives on Design
4:00 p.m. - 6:00 p.m.
