George Mathews
Founder, Icarus Design.
George founded Icarus Design in 1994. He has since then led its transformation from a purely industrial Design firm to a Branding Strategy and ID firm.
He has worked with some of the largest most well known FMCG brands in India and has overseen their transformation into robust, multi faceted national brands.
Having been closely associated with their evolution over many years he has been an observer of how the rapid changes that India has gone through has affected Branding and Design
He has traveled and interviewed people right across the country and has created a niche role for "design research" in the client industries that Icarus services.
Day 2: December 13th, 2007
Breakout Session: Round 4
Design for East and West
3:20 p.m. - 4:00 p.m.
Tea Time stories
"Like attracts Like" discovering hidden harmonies through Branding & Design exercises in India.
