Jacob Mathew
Co-Founder Idiom Design and Consulting Ltd.
Jacob Mathew is a co-founder of Idiom Design and Consulting ltd a 220 person strong multidisciplinary and holistic design practise based out of Bangalore India.
Idiom is in the space of using design to transform business, society and yes the quality of life. Idiom’s work covers branding and identity to architecture, retail design, interior design to product and packaging design.Idiom works primarily in the ideas for India area.
Business design and strategy is a crucial part of what it does and its capability range affords holistic solutions across disciplines.
Jacob has been personally involved in the evolution of organised retail in India.
Jacob is also keenly interested in how organisations work and the development and evolution of communities in the work space. Other areas of interest are multi sensorial communication and the emotions of light and color.
Day 2: December 13th, 2007
Breakout Session: Round 2
Experiencing Design
9:20 a.m. - 10 a.m.
Home Town: Delivering a unique consumer experience
A recent retail project by Idiom is Home Town. Idiom works in a 3 stage process of Insights Ideas and Implementation.
The I Sheet TM which details the key insights guides the process of delivering a unique consumer experience.
This presentation details the key insights Such as “Home making is currently painful”, “Don’t Do It Yourself”, “What you see is what You get”, “Men build houses women make homes”. It will demonstrate how the key insights manifested in the final implemented project.
