Day 2: December 13th, 2007
Breakout Session: Round 2
Designing Across Borders
9:20 a.m. - 10 a.m.
Values Driven Innovation
Asian companies are fast emerging as formidable competition to established brands. For example, Samsung has already emerged as a market leader in some of the technology product categories replacing the dominance of companies like Sony. Recent entrants like Acer and Lenovo harbour ambitions of rising to the top.
Companies from the emerging markets are quickly integrating innovation practices into their development process to compete. However, companies are embedded in local cultures with local values that color their approach to innovation. How have local values affected global competitiveness?
Jun Lee will present the challenges and opportunities that values driven innovation has created as companies prepare themselves for succeeding in global markets.
Jun Lee
Senior Manager, ReD Associates, Denmark
Jun is a senior consultant leading customer research and strategic product development at ReD Associates, a management consultancy specialized in customer-centric business improvement. ReD applies specialized ethnographic methods and advanced social science to solve business problems and create evidence-based innovation in strategy, products, services, sales and marketing.
Jun has worked with global corporations in the IT and health care industries and has worked at companies in Europe, Asia and the US. Prior to joining Red Associates, Jun planned and managed customer research and new product development at Samsung Electronics. He also worked at Noonan Russo Communications, where he led creative direction on media projects in the biotechnology and pharmaceutical industry.
