Latika Khosla
Design Director, Freedom Tree Design
Latika Khosla is the Design Director of Freedom Tree Design, a color and trend studio based in India.
As a color professional she is a Asia Pacific Chair with the Color Marketing Group the worlds premier color forecasting authority, and the India director for the Pan Pacific Fashion and trend Color Conference. An Alumni of the National Institute of Design, Ahmedabad, India the studio’s specialty is Design and color strategies for manufactured products and retail collections.
Freedom Tree has worked in creating Color design strategies for
Asian paints, Global Color Futures for ICI Dulux, Portico of NY, Levis India, Godrej Interio, Godrej Appliances, Whirlpool, BP Ergo, General Motors Home Town and Essar Group.
Simply said, Freedom Tree just wants to turn the banal into the beautiful!
More recently Freedom Tree has been the Founding Organizer of Colours India the first cross industry platform and a working conference of professionals engaged in the technology, marketing, design and communication of color. The objective of this collective is to create a platform for color design and an opportunity for greater interaction amongst color professionals from across industries. This will continue to be an annual event.
Day 2: December 13th, 2007
Breakout Session: Round 2
Experiencing Design
9:20 a.m. - 10 a.m.
Kaleidescopic eyes
Freedom Tree Designs approach is based on forecasting color directions and design evolution two years in advance by tracing the tendencies for social behaviors that may emerge a couple of years later.
FreedomTree will share a search for trend in Asia and present ideas for 2008 to show how different industries have interpreted these to connect with their conusumers.
'Life staging' with color is seen as a powerful force that can transcend cultural and industry borders to influence consumers across the globe.
