Kevin Schmidt is a founder and Principal at SonicRim, a global design research firm based out of Columbus, Ohio. A graduate of the Fischer College of Business in Marketing and Market research at the Ohio State University, Kevin has worked with the international design house Fitch Inc. for over 12 years and helped grow the Fitch business in San Francisco, before starting SonicRim eight years ago. Kevin has helped  strategic business teams within Fortune 500 companies such as Microsoft, Motorola, Sony, and Intel develop design and innovation strategies. An avid snowboarder and a surfer, Kevin’s passion for extreme sports helps him collaborate with his clients when  riding the currents and negotiating the slopes during turbulent  or uncertain economic times. Kevin has focused on studying the lifestyles of trendsetters around the world.

 

 

The emergence of India as a global economic force may be a fact and a phenomenon, however the Indian culture has been influencing the world for a very long time....from the teachings of Gandhi, to music, to dance, to fashions, to advancements in technology, and business structure and strategy.

 

The design industry has an opportunity to take the learning it gains from designing with the diverse peoples of India, and applying this knowledge to the greater need to respect and design with people of all cultures.

 

While Design with India may focus on India, and the needs of it’s people, the greater gain is an understanding of trends that will influence and benefit the entire world.