What is Design with India?
“Design with India” is a collaborative initiative inspired by the discussions on the online forum, DesignIndia. This forum will continue to organize online and offline discussions that will help expand the understanding of the creative communities around the world about the opportunities and challenges of partnering with the creative individuals and institutions from India.
Globalization is forcing designers to rethink their role in the context of developing world economies, especially in Asia. India's economic potential has long been attracting major international corporations. Recently, attention has shifted to include a greater focus on the immense spending power of India’s rural sector. As global economic partnerships continue to expand and design becomes the driving force behind innovation, so too does the potential for businesses and designers to successfully partner with India. But at what cost?
Designers can take inspiration from the traditions and craftsmanship that are unique to India. They can look to India to understand design innovation from a deeper, more resource driven perspective. However, it is important to interpret India’s identity and traditions from both a local and global perspective in order to simultaneously cultivate and preserve its rich and historic culture.