Gregg Davis contributes to multiple roles- as Executive Editor ofInnovation Magazine and as Design Central's president.  

 

With Innovation magazine he is driven to uncover the latest approaches that global companies are exploring as they incorporate innovation in their development practices.  The publication is produced by the Industrial Designers' Society of America (IDSA) and is read by a broad audience of key decision makers around the world.  Innovation, as its focus, has become the lifeblood of companies that compete worldwide and is the differentiator which empowers the design of products and services.  

 

With so many new methods evolving each year, Gregg's role at the publication is to lead the search for the emerging techniques which uncover innovation and expand and deepen its content.  

 

At Design Central, the work he does stems from his drive to find new methods to uncover innovative solutions for the broad range of companies involved with the firm.  At the recent International Council for Societies of Industrial Design conference in San Francisco, Gregg presented 'Emotions- Brand, Design and the Brain' which forms some

fascinating conclusions about how people respond emotionally to design and brand attributes and some of the new tools developers can use that result in more compelling and better matched solutions.  

 

Gregg Davis is co-Principal of Design Central, with Rainer Teufel. Clients of the firm include Nike, Motorola, GE, Whirlpool, Samsung, LG Electronics, and other global brands.  Davis has lectured in Korea, Mexico, Taiwan and taught seminars on innovation for export, and industry trends based on innovation. Prior to Design Central, hiseducation grew from Pratt Institute in New York, Henry Dreyfus upon graduation and RichardsonSmith (now Fitch).

 

The consultancy is located in Columbus, Ohio with affiliate offices in San Francisco, Paris, and global partnerships.  The firm has over 20 years' history of international involvement in brand strategy, innovation, cultural context adaptation, with design through production. Professionals include a cross-section of expertise in diverse disciplines, experience, markets, and technologies.

 

 

 

Innovation- The Engine of Design Empowered Business

 

Innovation and Design are inextricably linked.  One brings the rational, and the other- the visceral.  Success in business today requires both and in greater depth of sophistication, with more compelling appeal.  As India grows in its global role, Innovation and Design will serve as its powerhouse to fuel business’s bottom line. Knowledge of cultures and life habits across the globe will provide these insights. And Designers are uniquely driven to bring life through these connections that others don’t easily foresee.  How deeply will you empower business and what will your role be in the global dynamic?

 

 

 

 

 

 

Neuroeconomic Studies have lead to insights on how people react with Emotions to Products and have lead to fundamental business shifting methodologies that better align products with their users.  Some thoughts that may forever change how the business of Innovation and Design thinks about Emotions and how people connect with them. And what that means for the process of I&D.