Neelam Chhiber , Industrial design graduate, NID, 1986. Founder Director, Industreecrafts pvt.ltd, a social, self sustainable , for profit, design led enterprise. A turnover of a million dollars,membership in Fair Trade, working with over 2000 rural producers,selling to over 50 stores in India and exporting to companies such as IKEA and Interface has led the company to work through its Trust with the Indian government , ICICI Foundation and Future Group, towards building  marketing platforms, supply chains focused on rural livelihoods and most important of all, capacity enabling producers to manage themselves in changing scenarios. Design education has been key to attempting 360 degree thinking.

 

 

Social entrepreneurship, is bridging unchartered territory, and is providing insightful keys into bridging the for profit and not for profit gap, gaps between, "do good" thinking and mainstream  commercial processes. It is a terminology I feel that encapsulates  holistic business and can show ways forward to" nation India", and eventually "global India", wherein eventually there is going to be no escape but have business that thinks about the overall good .