If there’s one thing Dan Buchner knows, it’s how design can help a business succeed. He has started a successful company, run large manufacturing plants, led product development and industrial design for large corporations and conducted design research in far-flung corners of the globe.

 

As Vice President of Innovation and Design at Continuum, Dan manages innovation projects for leading brands worldwide. He strongly believes in the power of design to affect positive change in the world. Dan’s recent work has involved using design as an economic and social development tool in emerging markets such as South Africa, El Salvador, and India.

 

Continuum, is an innovation consultancy based in West Newton, Massachusetts. With associated offices in Milan, Italy and Seoul, Korea. The company specializes in consumer behavioral analysis, product design, environments, brand experience, and business strategy.

 

 

Reaching consumers has never been harder. Our marketplace is besieged by an ever-increasing array of products and services, all supported through a glut of advertising. See how Continuum cuts through the clutter by creating compelling brand experiences that connect people emotionally with a brand. Understand the importance of integrating all communications around a consistent visual, verbal and sensory message. And learn practical tools and methodologies used to engage consumers in new and exciting ways.