Bill Moggridge

Founder, IDEO and Congress Chair CONNECTING'07 ICSID+IDSA Congress

 

Bill Moggridge is a co-founder of IDEO, one of the world's most influential international consulting firms dedicated to the user-centred design of products, services and environments. At IDEO, which currently has around 350 employees in 11 offices around the world, he helps to develop new ways of working, studying examples of projects around the company that involve innovative processes, and communicating the most interesting and instructive results both within IDEO and outside. He is most interested in the 'people' part of the design; who are the users, what do they want from the experience, what will give them satisfaction and enjoyment.

Bill Moggridge founded his own company, Moggridge Associates in 1969, expanding throughout the seventies with clients worldwide. In 1979 he added a second office in San Francisco to help Silicon Valley companies, as the electronics industry moved from chips to products. In 1980 he designed the first laptop computer, the GRiD Compass. During the next few years he pioneered user interface design as a discipline to be an integrated part of product development, and coined the name Interaction Design. In 1991, he merged his company with David Kelley and Mike Nuttall to form IDEO. Bill Moggridge has been active in design education throughout his career, at the Royal College of Art and the London Business School in Britain, and Stanford University in California.

 

 

San Francisco and Ahmadabad used to be so far apart. Now, I open Google Earth, type in “Ahmadabad India” and I am taken out into space as the globe spins, and then zoomed right in to see the river, the stadium and all the buildings. Oh, how I wish getting there was as easy!

 

So what are the implications for design? What does global design mean to us all? What does open source design imply? Let’s develop a strategy together.