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BIO |
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| Taber Szuluk is a User Experience Director with over 10 years of experience who specializes in information design & usability for content heavy websites. She has managed projects for B2C sites, global corporate intranets, web-based applications and portals and is currently managing the redesign of a large marketing driven site. Taber has a unique blend of creative direction and web design skills as well as strong client-facing project management skills including facilitating requirements sessions and integrated project planning with knowledge of the Rational Unified Process (RUP). | ||||||||||
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| Experience | ||||||||||
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| NYC Economic Development Corporation, New York, NY (Mar 2005-present) | ||||||||||
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| NYCEDC.com redesign | >
Currently managing the entire project lifecycle for the redesign of
NYCEDC’s public facing website. Day-to-day management includes
user experience design, development and testing, business requirements
definition and budgeting/contracts. Technical production & development
includes Content Management System (CMS) implementation with workflow
creation and integration with legacy systems such as GIS mapping,
Customer Relationship Management (CRM) Systems > Primary point of contact for internal clients and external interactive agency. Ensure effective communication of business goals, technical considerations and users’ needs across all project threads. Troubleshoot challenges that arise during the process and develop action plans to address potential problems. Identify best practices and new technologies to help development interactive marketing strategies and launch communication plan |
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| Current NYCEDC Site and Intranet (EDCis) |
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Manage updates to the current nycedc.com site, including copywriting,
navigation, interactive maps, information architecture and design > As an interim step to an overall redesign, identify and apply usability upgrades to the current intranet site and integrated internal applications such as conference room booking and project management portal > Manage updates and search engine optimization on all micro sites, such as NY Cruise Terminal |
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| NYC Tourism Website Initiative | >
Work with City Hall and NYC & Co to develop the strategy and identify
next steps for NYC’s online travel booking site > Create RFP and Proposal Rating guide for external consultant search. Conduct thorough rating of all responses > Serve as a member of the steering committee by interviewing top consultants and collaboratively choosing the best one to develop the strategic vision |
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| Internal Interactive Capabilities | >
Responsible for interactive marketing initiatives, such as Employee
Communications, Online Surveys, and Interactive Advertising/Branding > Established an EDC “Interactive Group” that meets weekly to provide continuity between Marketing and MIS across all technology projects > Publish an internal bi-monthly eNewsletter to provide an interactive status to the business departments > Create standards, guidelines, and templates for other EDC online initiatives such as eNewsletters, eInvites |
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| Capgemini Consulting, New York, NY (Feb 2000-present) | ||||||||||
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| Global Financial Services
Company // UXP Team Lead & Art Director |
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Managed team of 15 user experience resources in NY and UK including
Information Architects, GUI Designers and HTML developers through
design and production of global web based automotive leasing system > Responsible for creating and facilitating a structured process that ensured the user interface team was fully integrated across business and technical threads for multiple releases > Responsible for updating UI design and documenting style guidelines, managing production and QA of 600+ html pages > Responsible for identifying technical limitations and their usability implications and internationalization issues, as well as JavaScript implementation and html discrepancies fixes throughout construction |
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| National Insurance Company //
UXP Team Lead |
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Led team of 10 user experience resources from inception through production
of personalized agent desktop portal. Resources included usability
analysts, information architects, designers and developers > Worked directly with account team and client during the sales process to identify scope and create project plan and estimate budget > Facilitated working sessions with business, design and technical teams to drive business requirements from green screen functionality to web based system > Responsible for user testing protocol and wireframe scenarios, overall site “look and feel” including “3-2-1” design process, documenting style guidelines, and production of working prototype |
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| Global Financial Services Company
// Art Director |
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Led team of 3 on redesign of Intranet > Responsible for new visual design as well as restructured information architecture and taxonomy > Conducted card sorting exercises with users and facilitated sessions with client to provide an intuitive task based navigation system **Named one of the "Top 10 Intranets" for 2006 by the Nielsen Norman Group View > |
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| Global Automotive Company // UXP Team Lead |
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Led team of 4 usability analysts on B2C web strategy project > Responsible for analyzing over 100 global automotive sites in depth, synthesizing findings and prioritizing consumer needs > Planned and presented at a Rapid Solutions Workshop with 50 employees to facilitate the creation of a governance framework and global web initiative strategy |
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| National Insurance Company //
Art Director |
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Managed team of 5 for redesign of agent dashboard > Worked with the client team to achieve goal of creating a “look and feel” that adhered to corporate branding guidelines that could be easily co-branded for other business partners > Responsible for holding “3-2-1” rapid design sessions, information architecture sessions, building all HTML, and participating in usability testing as well as a GOMEZ third-party review |
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| Large Pharmaceutical Company //
UXP Team Lead |
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Lead team of 4 through site re-design of corporate intranet > Worked with client team to consolidate all internal sites that were previously location based with different user interfaces, and created one main service-based site with a consistent "look and feel" keeping in line with the corporate guidelines & brand image |
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| NCM Publishers, New York, NY (Dec 1997-Feb 2000) | ||||||||||
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| Studio/Web Manager (Jan 1999-Feb 2000) | >
Managed and staffed freelancers for high volume art department. Coordinated
between art director, editors, project managers and the art department
to insure that projects met deadlines > Responsible for generating artistic concept and design for a wide variety of print and web projects. Website development included interface design, optimizing and color-correcting photos, animated gifs/banners, and complete maintenance of client websites using straight HTML |
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| Graphic Artist (Dec 1997-Jan 1999) |
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Worked with art director and project managers to complete design and
production aspects of all print material for corporate meetings. > Projects included: posters, invites, syllabus books, flyers, monographs, logos, ads, bulletins and slides for clients such as Eli Lilly, Triangle Pharmaceuticals, Parke-Davis and Lederle |
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| National Viator Representatives, New York, NY (May 1994-Dec 1997) | ||||||||||
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| Special Projects Coordinator | >
Responsible for all in-house advertising from concept to production
of camera ready art and film > Produced and designed a 70 page book on viatical settlements, designed regional rep promos and published a quarterly newsletter for the terminally ill > Helped design, launch and maintain company web-site as part of growing marketing plan |
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| Zeptron Productions, Ann Arbor, MI (Apr 1990-May 1994) | ||||||||||
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| Assistant Producer | >
Assisted executive producers in all aspects of corporate event and
video tape production including: creative development, scripting,
budgeting, scheduling, contracting and managing staff, crew and talent,
and coordinating crew travel schedules > Clients included Domino's Farms, University of Michigan, Ford Motor Company |
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| EDUCATION | ||||||||||
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| Syracuse University | ||||||||||
| Newhouse School of Communications Bachelor of Science, Telecommunications Management 1989 |
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| Additional Courses: | ||||||||||
| School of Visual Arts –
Advertising Design New York University – Multimedia Production Parsons – HTML/JavaScript |
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| SKILLS | ||||||||||
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| SEMINARS | Nielsen Norman Usability Conference
Attendee Designing Usable Websites at Human Factors International |
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| Methodologies | Capgemini Ernst & Young Engagement
Management Program Rational Unified Process Rapid Solution Workshops |
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| Graphics Software |
Photoshop, Illustrator, HTML/CSS, JavaScript, Dreamweaver, Flash, Quark | |||||||||
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Download Resume |
| ©2005 9mDESIGN. All rights reserved. |
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