There are over 75 million Americans who are 50 years of age and over who should undergo a colonoscopy. Although colonoscopy is the most effective screening method available in preventing colon cancer, its compliance rate is still quite low, because of fear of pain and concern about sedation. This is very unfortunate, since colorectal cancer is the second-leading cause of cancer-related deaths in the United States——and yet 75% or more of these deaths could be prevented if the colorectal cancer were detected early by a colonoscopy. In this episode, we’ll look at how new technology —— the invendoscope™ SC40 from invendo medical —— permits a colonoscopy without pain and without sedation.