tanqueray no. ten Tanqueray No. TEN was launched as a super-premium white spirit rebranded from the original Tanqueray to compete with other super-premium white spirits (Bombay Sapphire, new vodkas.) A launch vehicle was created for distribution to a very distinguished list of on and off-premise executives. Once the top part of the aluminum cylinder was removed, five “petals” fell outwards spilling the botanicals and revealing the bottle in the center. The differentiating characteristic of No. TEN gin is that it’s the only gin distilled with fresh botanicals. welcome