welcome My own emotional connections with my children inspired me to respond to a real estate campaign with “It feels just like that”. The target market was 35-55 year olds with six figure incomes and families of their own. In a down market, you don’t get investors to buy into a second home, resort community by trying to convince them what a great investment they’re making — they read the newspapers. You have to make them want it. The three ads in this series were a concept campaign. After checking out the other two, you might just find yourself in the market for a second home.