parliament international brc PMI (Philip Morris International) needed to rebrand their Parliament line with effectiveness akin to Marlboro. The idea was to design an element that could be used across all mediums and bridge the gap between obscure and realistic application. This BRC (Brand Recognition Code) was designed to be exclusive to Parliament and be instantly recognizable. The “fractal” is created using the alphanumeric sequence of the word Parliament in the equation that created the image. Colored with blues and silvers, it is mathematically the visual interpretation of Parliament. welcome