Every facet of my work life has been immersed in music and most in matching people to music that will move them.  Music has the unique power to entertain and influence and there’s a music style out there for everyone.  

I have augmented brand identity with music professionally since 1991.  In that time, I have consulted with leading brands including Polo Ralph Lauren, DKNY, Abercrombie & Fitch, Nordstrom, Burberry, Pottery Barn and Banana Republic to develop and execute highly effective branded in-store music strategies, retail CDs, fashion show soundtracks, event soundtracks, music for e-tail and music recommendations for advertising campaigns.

My degree in Psychology and certificate in Advertising provide the foundation for my keen understanding of brand equity, lifestyle appeal and trend forecasting.  My lifelong zeal for discovering new music puts me at the top of my field in music knowledge, history and application.

Understanding and utilizing lifestyle research, trends in marketing and retailing, the hot buttons of various demographic cohorts, the changing landscape of urban, suburban, exurban and rural living and the ways different generations react and respond to marketing contributes to well designed music strategies that connect the retailer to the shopper in a more personal way.

Enriching brands for over 15 years, I have demonstrated an unparalleled mastery of creating quality musical experiences with a purpose.