the blue lola  by peter klueger
 
“The Blue Lola ”
Format: QuickTimeDream®
3:43 Minutes
Cast: Jennifer Russell, Ken Moody, Peter Klueger
Idea, story, concept, production, direction: Peter Klueger
 
Slain by a computer virus, we discover the Blue Lola collapsed in her
laboratory. The mystery of this reclusive life unravels as we take an
intimate journey into the dark side of her soul as revealed in her dreams.
Amazingly we can view her last dream. She has pioneered a method of
recording her dreams on a "memorizer" and downloading
them to her computer. With these digitized dreams she creates a
revolutionary new art form that allows her to interact with the outside
world, as well as relive her most vivid fantasies. The format she uses is
QuickTimeDream®, and like QuickTime VR there are still bugs to be worked
out. Lola’s dream art is published on the “Hello World” net. This
intravenous entertainment system is linked directly into the sight and
psyche of the consumer.
 
One of the most fascinating aspects of dreams is that they are without
borders or limitations; there is no right or wrong and no censorship. Lola’s
dreams reflect the relationship of the subconscious mind and the world
behind the monitor. The medium of the digital dream reveals disadvantages
not unlike digital video. The imperfections are glaringly revealed: skipped
frames, drop outs, and glitches. Cyber-noise mixed with visual noise from
old film footage is used to create the effect of looking into a blurry
subconscious.
 
Director Klueger says: "To further dramatize the feeling of digital
dreaming, the video is produced entirely within the digital domain using the
very dream-like elements of cut and paste, clipboard, inversions and loops.
In fact, the entire Lola project is one big loop because they have
philosophical depth. Birth and death, ups and downs are examples of the
human experience as a series of loops or cycles."
 
As an allegory to the broken promises of high-tech hype, “The Blue Lola”
represents the inability of technology to fulfill our most personal and
soulful needs. C.G. Jung believes that modern man has lost his soul, and
must discover his own personal mythology, rituals, dreams and individual
fantasies in order to regain it. Clearly, nothing can replace the
individuals need to invent his own inner-reality.
 
Peter Klueger
Partner
Creative Director
1919 Brand Agency
900 Broadway
New York 10003
212 982 6400
www.1919.com                                                          more about Peter Klueger >>
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