Married, Wife Sylvia two children Daniel & Jacqueline.  Writer, producer, branding strategist.  Study of autism (son is afflicted) produced “A Separate Reality” documentary on autism (1999)  Author of “High Concept Branding” and “Working Without A Net” along with over thirty newspaper and magazine articles in general press (Newsday) and healthcare press (Advance Publications).  Experienced in marketing and communications over a period of twenty-five years starting with sales position in diagnostic ultrasound in 1978 to account executive and Marketing Director for Nova Technologies.   Advertising Agency experience Madison Avenue South / DDB several campaigns included Lederle Labs, Olsten Personnel, Hicks, others.  Became board member and Chairman American Homecare Corporation in charge of all company business from inception through IPO and later, sale of company.  Worked with Congressmen Ackerman / Lazio / McCarthy  on Educational Guidance Materials -  Initiated School To Work guidance solution by creating GET A LIFE career guidance series videos in 1994 which distributed internationally and contracted with PBS WLIW and other public television outlets.  Former clinician / therapist (RRT) licensed by state of NY.  Maintained RRT credentials and practice (now through 2009)by working PT at sites such as Multicare Ventilator Facility and LinCare - took classes in emergency care and ABG/intubation.  Formerly therapist at St. Francis Hospital. Veteran USAF.

Awarded a “TELLY” in 1996 for the most powerful educational tool of that year.  The creation of “Get A Life” in 1994 brought with it the delight of massive distribution of videos containing career guidance formulated to offer the student a path to knowledge that until then could only be obtained through “Job Shadowing” - a program that required the availability of busy professionals to serve as mentors.  Of course, the video equivalent (the Get A Life DVDs) served to provide a large variety of occupational profiles that could be used at any time, anywhere.  These programs were financed by stockholders and later were supposed to be subsidized by the Department of Education but, after only 23 titles, were subject private sector distribution because of budget cuts.   Ad Lab also produced a documentary on Autism (1998) and several other programs for other companies both educational and promotional.

Creative Director (writer, strategist) Advertising and Public Affairs including many home health care companies, Metropolitan, Home Care Supply, others.  Campaigns for capital equipment, banking, manufacture, etc.  Staff of 23.

After serving as branch director of respiratory care for Foster, a contingent of 20 physicians were recruited to support a new home health company financed by shareholders with medical backgrounds.   As CEO of American Homecare I would establish a means by which even ventilator bound patients could be cared for in the home, humanely and effectively.  The company merged with Medivix and American Prescription Plan and a staff of 80 resulted, HQ at Garden City, NY and serving nationwide scripts and local DME.  Sited as “promising company to watch” in 1984 editions of Homecare Magazine and other publications.

Start of a occupation as a clinician.  Certified and registered respiratory therapist - licensed NYS - practiced all modalities RT including ventilator management, arterial blood gasses and endo-tracheal intubation;  Began study as a representative under Sonometrics;

Tufts University Boston City Hospital - Departmental Management Program;  AAS Cardiopulmonary Science - State University of New York at Westchester (WCC);  BS - State University (Empire State College) and Chelsea University;  MS - Chelsea University School Communications;  USAF trained medical service specialist - VietNam Era Veteran.

Public Speaker (seminars and instructor for Hofstra University, FIU, NPRO, others) PC & MAC literate; Strategic and Tactical experience in all phases of marketing campaigns from planning through implementation and post analysis;  Skilled in copy writing and editorial writing for over 25 years plus satirical cartooning and illustration.   Production (film/video) pre and post - visual and written training in Film History, illustrative technique, etc.

Congressman Gary Ackerman; Senator Cesare Trunzal;  Congresswoman McCarthy; Richard Canon;  Brad Richman, Principal;  Pat Cooper (entertainer); Vito Picone Agency; Steven Suppa;  Steve Martignetti, Regional VP Advertising for Chrysler; * Theresa Magro, RN MA regional homecare director;  Steven Dolan, RRT president Cyber Medical; Len DeSalvo, Camera Specialist LD Video Productions; Jack Freedman, MD; Charles DeNapoli,VP  AT&T, Others.  Ask.

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