In Greek mythology, Eros was the god responsible for lust, love, and sex; he was also worshipped as a fertility deity. His name is the root of words such as erotic. His Roman equivalent was Cupid, "desire", also known as Amor, "love". He was often associated with Aphrodite. Like Dionysus, he was sometimes referred to as Eleutherios, "the liberator".
In 1955 Ian Fleming sold the film rights of Casino Royale to producers Michael Garrison (later creator of The Wild Wild West) and Gregory Ratoff for $6,000. Ratoff eventually tried to sell the idea of a James Bond series to 20th Century Fox but was turned down. After Ratoff's death, his widow in conjunction with Michael Garrison, sold the film rights to producer Charles K. Feldman. With the success of the official James Bond film series, Feldman went to producers Albert R. Broccoli and Harry Saltzman with a proposition to produce a serious film version starring Sean Connery as agent 007, but was turned down. Coming off the success of the comedy What’s New, Pussycat?, Feldman decided the best way to profit from the film rights was to make a spoof. Feldman's spoof was produced and released in 1967 by Columbia Pictures.