The Global Researcher

#4 - Global Research Careers

Mon, 25 Sep 2006 10:48:04 +0800

Market research is a career that provides opportunities to work globally and experience different cultures and working environments.

The Global Researcher interviews Julian Hadfield from Personnel Resources, a leading professional recruitment agency on market research, as a global career option.

Personnel Resources has placed market researchers in more than 40 countries across the globe.

#3 - On-line Qualitative Research

Fri, 1 Sep 2006 17:42:24 +0800

On-line qualitative research is emerging as a new alternative from traditional qualitative research that been standard practise since the 1950s.

The Global Researcher interviews Rachael Krupek from 20/20 Research about on-line qualitative research and recent growth especially in the US market. (20/20 Research is a leading provider of on-line qualitative research software).

We also cover the issue of traditional qualitative (face-to-face) versus on-line qualitative applications including several case studies.

Web links provided in the podcast include:

Quirks Market Research Review (www.quirks.com)
American Marketing Association (www.marketingpower.com)
Marketing Research Association (www.mra-net.org)
Qualitative Research Consultants Association (www.qrca.org)

#2 - On-line Research

Thu, 17 Aug 2006 17:42:24 +0800

An interview with John Caldwell, Client Services Director from Research Now, a European on-line fieldwork and data processing agency.

Research Now provides fieldwork and data processing services to market research agencies and some clients just seeking fieldwork.

The Global Researcher covers the recent growth in the industry, the merits of on-line vs. traditional approaches and the role on-line research can play in innovation.
Enjoy!

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www.internetworldstats.com

#1 - Adding Value - A Client-side Perspective

Wed, 2 Aug 2006 17:42:24 +0800

Many marketing professionals talk about adding value to their clients but what does that actually mean from a practical point of view?

That’s the question that The Global Researcher put towards our client-side guest Peter Preston-Gregory. Peter is based in Amsterdam, the Netherlands and has worked in senior market research roles for such major FMCG companies as Nestle, PMI and most recently BAT.