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Celebrate the Season of Advent with a New Devotional Tool Designed Exclusively for Apple iPhone and iPod Touch
 
Advent08 Application Blends Technology and Tradition to Help On-the-Go Christians Reflect and Prepare for the Christmas Holiday
 
LOS ANGELES, CA (November 24, 2008)—Each year, the season of Advent marks a time of preparation and anticipation for the birth of Jesus Christ. Millions of Christians around the world observe Advent with their families and their faith communities.  The fast pace of American life, especially during the frantic holiday season, often leaves Christians feeling disconnected from the true meaning of the season.  iHabitus (www.iHabitus.com), a company pioneering the intersection of technology and faith, presents a new devotional tool created to help the modern Christian find time each day to observe Advent and to hold close the traditions of the season.
 
Advent08, designed exclusively for the Apple® iPhone™ and iPod® Touch, is a daily devotional tool created to transform Advent, which begins Sunday, November 30, 2008, into an interactive journey of faith.  The application beautifully blends daily scriptural passages and devotions with timeless religious artwork and traditional hymns, providing a portable yet highly meaningful user experience.  The Advent08 application is currently available for $0.99 through the iTunes® Store (www.itunes.com), and can be located by searching keyword Advent08.
 
Advent08 features include:
•    A fully interactive Advent calendar, complete with virtual ‘doors’ that unlock daily as Advent progresses.
•    Twenty-five daily devotions, centered in Scripture, to guide reflection and prayer.
•    Stunning religious imagery, classic hymns and supplemental prayers that reflect themes from the daily Scripture selection and the Advent journey.
 
In the spirit of the season, ten percent of all net proceeds from Advent08 will be donated to World Vision (www.worldvision.org), a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.
 
The Advent08 application was developed by software engineer Brant DeBow and theologian Rev. Scott Daniel Ryll, MDiv.  DeBow and Ryll initially met in undergraduate school at Concordia University in Irvine, California during the mid-nineties.  The two friends maintained contact throughout the years and often talked of collaborating.  Says Ryll, “Brant and I have talked non-stop for more than a decade now about projects that we could work on together.  Finally, we have one.”
 
DeBow, an Irvine native, originally came up with the idea for the application after saying a nightly devotional with his daughter.  “I thought of getting her an Advent calendar this year and I also thought of how much she loves playing with the iPhone,” recalls DeBow.  “It dawned on me that marrying those ideas could serve two purposes – giving individuals something they can use to really focus on the season of Advent, and giving parents a new way of teaching and sharing Advent with their kids.”  DeBow plans on using the Advent08 application this year with his daughter as a devotional tool they can share.
 
Building off of the initial concept, DeBow and Ryll set out to create an application that would have broad appeal for a wide variety of Christians.  Ryll, who works during the day as a sales consultant for Home Depot in Illinois, was especially interested in developing an application for Christians with busy lives.  “For those that go to church, the greatest challenge is often taking their faith out onto the street daily; finding continuity between life in their congregation and life in their other vocations.”  Ryll cites his own day job at Home Depot as a prime example.  “So while I'm running sales calls I can now sit down for a moment and take in part or whole of an Advent devotional anywhere I happen to be.”
 
DeBow and Ryll founded iHabitus in 2008 along with co-collaborator Joseph Farrell, the company’s director of program management.  The three worked diligently to create and launch the company’s first application in time for the 2008 Advent season.  “We had never developed an iPhone application before,” says Farrell.  “We had a very small budget, a fixed deadline, and no previous experience developing any Apple applications.  The three of us spent a lot of late nights working after our day jobs were over, and through trial and error we finally produced a product we were proud to release.”  
 
DeBow, Ryll and Farrell want Advent08 to be the first of many applications they develop together.  The company’s next launch will coincide with the Lenten season in advance of Easter Sunday 2009.
 
 
About iHabitus
iHabitus was founded to foster the daily practice of faith through the use of modern technology.  iHabitus develops software that delivers Christianity's rich cultural traditions using the latest technological advances in a way that is careful, reverent and deliberate.  The company’s process is careful, because technology can too often lead to distraction over devotion; it is reverent, so to act as ambassadors of Christ; and it is deliberate, so not to let the medium define the Message.  
 
For more information, please visit www.iHabitus.com.
 
 
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