VocalCom Top10

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There’s a lot of things you do on your radio station. If they’re worth doing at all they’re worth promoting. You’d be surprised by the amount of people who want to know about something as totally mundane as the weather! Imagine the mileage you can get by promoting brand new music, prizes you’re giving away or an interview that’s just around the corner.

Promote, Promote, Promote!

Promote anything!

I once heard a jock promote that he had a commercial break just 10 minutes away and in the commercial break Tom Shane would be illuminating some schmuck on what he’d like to see around his girlfriend’s neck!

Now that’s promoting!

9. Promote! If it’s worth doing it’s worth promoting.

About Sean Demery
and VocalCom

If talking on the radio was so easy, then every person who’s ever graced the airwaves would be a star. But it just isn’t so.
Some people are simply more effective at communicating and getting the listeners attention. On this page you’ll find some techniques that will make you more effective.
For over 20 years I’ve been gathering, using and teaching these techniques and common sense systems that allow air talent to excel. If you want to be more than just a talking head in a box then VocalCom makes a great resource guide for your endeavor.

sd
sean@seandemery.com
415 205 6920

VocalCom Top 10
Don’t tell listeners stuff, show them!
Make everything on your show have value.
Someone is hearing what you’re saying for the first time.
The programmers job is to build cume, the Air Personalities job is to build quarter hours.
Take better care of the listeners than anyone else in town.
Know what you want to communicate before you open the mic.
50% of what you say can be redlined.
Give something from your point of view.
Promote! If it’s worth doing it’s worth promoting.
Make listeners feel that if they leave you they will miss something.

Click the highlighted text for a more in depth explanation.