Part of being a personality is the ability to tell your view point.  Without a personal view point you become secondary to the radio station as a whole.  You want to be bigger than the station!

Share how you feel, what’s on your mind, what makes you happy, sad, angry, frustrated, etc. 

Listeners identify with the voice coming out of the speakers when they are sharing real emotions and thoughts. 

Just remember to know what you want to say before you open the mic, to redline your thoughts so that you don’t bore the listener and for your thought to have a beginning, middle and end.

Remember that your view points work best when you’re talking about is tied into the station, the music, the culture, etc.

There is room for out of context ruminations.  But for the most part you should be spending your time promoting the station, music and culture.

So what’s your opinion on this?