This is the simplest and yet for many the hardest thing for lots of jocks. 

To all listeners including the daft, the confused, the annoying...

Be courteous,

Be attentive,

Be friendly,

Be helpful,

and most importantly be a human being and treat people the way you would wan to be treated.

Remember that when someone takes the time to call you the last thing they need to hear after waiting through 44 rings is someone who short, rude or non attentive.

Remember that when someone actually gathers up the courage to talk to you in person the last thing they need is to be rewarded with an attitude that make’s them feel small and insignificant.

If someone needs the name of a song, try to find it for them.  If they want to know if you can repeat the info about the concert, tell them.

If they call to be rude, placate them. 

People remember good experiences with personalities and vote for them when the opportunity arises.  The same can be said for when the listener is treated poorly.  Listeners don’t vote for the candidate who is rude.

THE STATION WITH THE MOST FRIENDS... WINS!

Make friends.





















 
  1. 5. Take better care of the listeners than anyone else in town.

About Sean Demery 
and VocalCom


If talking on the radio was  so easy, then every person who’s ever graced the airwaves would be a star.  But it just isn’t so.
Some people are simply more effective at communicating and getting the listeners attention. On this page you’ll find some techniques that will make you more effective.
For over 20 years I’ve been gathering, using and teaching these techniques and common sense systems that allow air talent to excel.  If you want to be more than just a talking head in a box then VocalCom makes a great resource guide for your endeavor.

sd
sean@seandemery.com
415 205 6920





mailto:sean@seandemery.comshapeimage_5_link_0
VocalCom Top 10
Don’t tell listeners stuff, show them!
Make everything on your show have value.
Someone is hearing what you’re saying for the first time.
The programmers job is to build cume, the Air Personalities job is to build quarter hours.
Take better care of the listeners than anyone else in town.
Know what you want to communicate before you open the mic.
50% of what you say can be redlined.
Give something from your point of view.
Promote!  If it’s worth doing it’s worth promoting.
Make listeners feel that if they leave you they will miss something.http://web.mac.com/seandemery/VocalCom/VocalCom_Top_10.htmlhttp://web.mac.com/seandemery/VocalCom/1.htmlhttp://web.mac.com/seandemery/VocalCom/2.htmlhttp://web.mac.com/seandemery/VocalCom/3.htmlhttp://web.mac.com/seandemery/VocalCom/4.htmlhttp://web.mac.com/seandemery/VocalCom/4.htmlhttp://web.mac.com/seandemery/VocalCom/6.htmlhttp://web.mac.com/seandemery/VocalCom/6.htmlhttp://web.mac.com/seandemery/VocalCom/7.htmlhttp://web.mac.com/seandemery/VocalCom/8.htmlhttp://web.mac.com/seandemery/VocalCom/9.htmlhttp://web.mac.com/seandemery/VocalCom/10.htmlhttp://web.mac.com/seandemery/VocalCom/10.htmlshapeimage_6_link_0shapeimage_6_link_1shapeimage_6_link_2shapeimage_6_link_3shapeimage_6_link_4shapeimage_6_link_5shapeimage_6_link_6shapeimage_6_link_7shapeimage_6_link_8shapeimage_6_link_9shapeimage_6_link_10shapeimage_6_link_11shapeimage_6_link_12

Click the highlighted text for a more in depth explanation.

back to seandemery.com../Alt_Rock_Community/seandemery.com.html../Alt_Rock_Community/seandemery.com.htmlshapeimage_8_link_0