Treat everything on your show as if it means something.  Don’t throw anything away.  From the station brand, to saying hello like you mean, “Hello”, to any mundane station business.

It’s easy to get into doing the stuff that interests you, be it an album you’re into, a story you want to tell, to talking to the supposed hot chic on line 2.  But the true air personality makes all the other stuff interesting and payed attention to as well.

Remember to some listeners the mundane stuff is no more or less interesting than anything else you do.  So make everything count!