Painting pictures with your words is one of the most effective ways of getting in and staying in someone’s head.  That’s what you want, the ability to be heard. 

There are a lot of story tellers out there who use this technique.  Many of them are in the field of comedy.  There’s a lot to learn from these comics that also applies to when you’re offering non-comedy material.  Some of the better ones include; Bill Cosby, George Carlin, Garrison Keilor, Jerry Seinfeld are just a few who spend much of there act being very descriptive with their stories.

When you’re being descriptive you’re painting pictures in the listener’s mind.  When you’re painting pictures you’re showing the listener what you are talking about

Examples:

Non descriptive • “Another gorgeous day with a hi of 85.”

Descriptive • “Another gorgeous day to run errands, wash the car or just watch the old fat guy next door bathing nude... again!”

Non Descriptive • Tonight after 7 Willard has your back stage passes for U2 in London.

Descriptive • “ Tonight after 7 Willard is going to make you so popular in you neighborhood that you’ll have to turn out the lights and change your number just to be left alone.  That’s because you could be going backstage for U2 in London.  You’ll need to bring somebody along so I’m thinking you’ll be popular and everybody’s going to want to make friends.”

Non Descriptive • “Today at Noon Steve is doing the Retro Plex.  It’s an hour of the 90’s.”

Descriptive • “Today at Noon Steve is taking you back to when Flannel was for everybody and not just lumber Jacks.”

You get the idea?  Paint pictures, be descriptive.  Hold interests, capture imaginations!