Beltx was a St. Louis-based company which supplied women with all the sundries they needed in order to achieve good grooming. But since good grooming is no longer all that important to anyone, not even women, we wonder if the business has survived?
Here’s what Beltx Corp. sold, according to the back of No. 74, Elastic Stretch Shoulder Straps 1/2 inch:
Personal Belts
Santy Pants
Hose Supporters
Shoulder Straps, Pads, and Guards
Bra Back Repairs and Extenders
Maternity Items: Garter Belts and 2 Way Stretch Fabric Panels
We assume “personal belts” and “santy pants” have something to do with “that time of month.”
“Nobody loves me because I don’t love myself.”
Page Nine, Issue Eight
Beltx
