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The Tarmac Man belongs to a lost world where it was not only cool but a must to reek of boldly metallic chemicals. The real dudes of the 70s slapped harsh synthetics onto their faces after every shave. Overpowering = manly? You bet. A strong scent was definitely needed to balance the way-out fashions of the Tarmac Man era. Subtly was just not groovy, in clothes or in after shave! BEST OF BRAND The most potent odor of all belonged to Hai Karate. This after shave even came with a booklet depicting martial arts moves the brave man wearing it would need to fight off all those women who just couldn’t get enough of him up their nostrils! No one who has seen the TV ads of a man being chased down the street by a swarm of mini-skirted beauties can ever forget them. One print ad claimed that you needed a note from your mother in order to buy the stuff for Father’s Day. Mighty indeed! And the odor lingered for years! Don’t forget to try these other winners as well:  Aqua Velva Try to find the 1970 Scratch ‘n’ Sniff ad! “There’s something about an Aqua Velva man!” Brut So virile to smell like BO! English Leather “My men wear English Leather—or nothing at all!” Bacchus “The Romans conquered their world with it. Wear it and conquer yours!” Old Spice PU! Still the choice of jerks everywhere!
What is that horrible odor?
Page One, Issue One
The Tarmac Man Gets Stinky!