I ride a bike and highly recommend cycling as an activity for everybody. Imagine my joy when this shop asked me to produce a design and my delight that the family who run it, and cycle a lot, were game enough to be featured on their own bikes as part of the design. Its a very long shop, with a thin sign strip limiting the height that lettering can go to but with plenty of length room to feature cyclists images too! All of the extra signs such as Swing board, Repairs and Open feature the family and customer portraits retaining the continuity of concept for the shop design.

 

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