Creative Director Peter Smith @ BBDO takes a few minutes to discuss G.E's One Second Theater project. DVR's have changed the way consumers watch commercials, so G.E. & BBDO changed the way they show commercials w/ a great time shifting strategy. They took 30 frames from one-second of video and created a story of the characters that makes this campaign so special. Thanks goes out to General Electric for permission to talk about the project w/Peter and Roy Elvove @ BBDO for making it happen.
Tuesday, June 20, 2006
RS E9 G.E. Imagination @ Work
