McCann NY's E.V.P. Dir. of Account Management Thom Gruhler sits down w/ us to discuss the changing dynamics of consumer engagement & how it's driving his clients brand message. The account side is proactively working together w/ their clients to focus on the effectiveness of current campaigns. Topics include the 3rd screen, consumer generated content, social media, & Second Life. Join us while we talk about the power of appealing to an audience of one. As always thanks to Jerry & Jesse for allowing us to record @ Headroom.