JES featured as Coke We8 Artist
2008
The result of the artistic bridging of cultures is a new “WE8” series of eight highly stylized, aluminum contour bottle designs for Coca-Cola by China’s leading forces in graphic arts. And for each limited-edition bottle design – all inspired by themes from the “Coke Side of Life” brand marketing campaign – a talented musical artist has composed a companion song.
The new designs and soundtracks celebrate the infinite possibilities when the doors are flung wide open – from culture to culture – and the talents of visual artists and musicians are combined to create one whole new world living on the Coke Side of Life.
The project title WE8 draws from the idea of artistic collaboration by West and East around eight themes from the Coke Side of Life platform.
We8 artist spotlight - JES
5/12/08
[New York, NY May 9, 2008] – As the world joins together for the Beijing 2008 Olympic Games this summer, Coca-Cola has invited artists from around the globe to jointly depict what this monumental occasion means to them. The extraordinary alliance of visual and music artists from different lands started with eight blank canvasses of aluminum contour bottles – and eight corresponding themes reflecting the possibilities
for happiness and connection from both the Coke Side of Life platform and the upcoming global gathering in Beijing. Each musical artist - Tiësto, Jes, Benny Benassi, Kaskade, Serge Devant, Lucas Prata, Cezar and Jay-J—have each been provided with a theme and using music as their form of expression, created a song that expanded on their inspiration
drawn from the theme.
Bottle Theme -Individual Perseverance
JES’s song “You Can Be It All”
Free Downloads of Bottle Designs and Music Tracks
Mixing in New Global Melody for Coca-Cola
