Video Gaming Challenge Rules

THE CHALLENGE RULES ARE INCORPORATED INTO THE MYLIFEBRAND.COM TERMS OF SERVICE.

Challenge Rules

These Official Rules apply for the MyLifeBrand Video Gaming Challenge (hereafter referred as "Challenge"). The Challenge is conducted by MyLifeBrand, LLC ("Sponsor"). The Challenge will start on April 16, 2007 and end at 5:00pm PST on June  15, 2007. By entering any this Challenge, you agree to the Terms in these Official Rules.

1.    CHALLENGE ENTRANTS AND AWARD RECIPIENTS MUST BE LEGAL RESIDENTS OF ONE OF THE FIFTY (50) UNITED STATES OR THE DISTRICT OF COLUMBIA AND MUST BE A CURRENT MEMBER OF THE MYLIFEBRAND.COM WEBSITE AT TIME OF ENTRY. VOID WHERE PROHIBITED BY LAW. ALL OF THE CHALLENGES ARE SUBJECT TO ALL APPLICABLE FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS.

Employees of MyLifeBrand LLC (the "Sponsor") and its respective parent companies, subsidiaries, affiliates, divisions, advertising and promotion, fulfillment and/or judging agencies (hereinafter "Related Entities") and their immediate families are not eligible.

2.    WINNER SELECTION:

If you are a Member of the MyLifeBrand.com website, you can enter the Challenge by creating a sub-community to one of the four (4) existing communities on the MyLifeBrand.com website:

-    Gears of War

-    World of Warcraft

-    Mass Effect

-    Madden ‘07

All of the instructions for entering the Challenge were sent to you in the Challenge email that you received. There is no restriction regarding how many sub-communities you can create for the Challenge.

3.    TO ENTER: Via the Internet ("Online Entries"):

Winners of the Challenge will be determined by the sub-communities with the most members at the end of the Challenge. Odds of winning will depend on the number of eligible.

4.    AWARD:

The Awards associated with the Challenge have been specified in the email that you received.

5.    CLAIMING AWARD/RELEASE:

Award winners will be notified by the MyLifeBrand.com messaging system and the Award winner’s email. Sponsor is not responsible for fraudulent calls or emails made to entrants not by Sponsor. Potential Award Winner must sign before a notary public and return an Affidavit of Eligibility/Award Acceptance/Liability Release Form and (where legally permissible) a Publicity Release Form within fourteen (14) days of receipt. This form will be sent to the Potential Award Winner as a PDF attachment to their registered MyLifeBrand.com email address. Non-compliance with any of these Official Rules may result in disqualification and the prize will be awarded to an alternate Award Winner. If the winner notification is returned as undeliverable, the winner is ineligible, or the winner declines an Award, the prize may be forfeited and an alternate winner will be selected. Award decisions made by MyLifeBrand.com are final. Odds of winning will depend upon the number of eligible participants.

6.    INTERNET:

If for any reason the Challenge is not capable of running as planned due to an infection by a computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Challenge, the Sponsor reserves the right at its sole discretion, to disqualify any Member who tampers with the entry process, and to cancel, terminate, modify or suspend the Challenge, at which time, Sponsor will conduct a random drawing from among all eligible entries received by the time of the Challenge termination. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunctions of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by the Sponsor due to technical problems, human error or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to participant's or any other person's computer relating to or resulting from participating in this Challenge or downloading any materials related to this Challenge. Sponsor reserves the right to freeze or close a Members account or to prohibit the participation of an individual Member if fraud or tampering is suspected, or if the individual Member fails to comply with any requirement of participation as stated herein or with any provision in these official rules. SPONSOR IS NOT RESPONSIBLE FOR INCOMPATIBILITY OF ENTRANT'S HARDWARE, SOFTWARE OR BROWSER TECHNOLOGY WITH SPONSOR'S HARDWARE, SOFTWARE OR BROWSER TECHNOLOGY. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CHALLENGE IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity or eligibility of a winner based on an email address, the winning entry will be declared made by the "Authorized Account Holder" of the email address submitted at time of entry. "Authorized Account Holder" is defined as the natural person 18 years of age or older who is assigned to an email address by an Internet access provider, on-line service provider, or other organization (e.g., business, education institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Use of automated devices are not valid for entry.

7.    GENERAL:

By entering this Challenge, entrants and Award Winners: (1) agree to be bound by these Official Rules; (2) agree to release Sponsor and its respective parent companies, and their employees, subsidiaries, affiliates, divisions, advertising and promotion partners, fulfillment and/or judging agencies, and related entities from any and all liability for any loss, harm, damages, costs or expenses, including without limitation property damages, personal injury and/or death arising out of participating in this Challenge, or the acceptance, possession, use or misuse of any Award and claims based on publicity rights, defamation or invasion of privacy and merchandise delivery; and (3) consent to the use of his/her name, voice, picture, and likeness for advertising and promotional purposes in any medium throughout the world in perpetuity without additional compensation unless prohibited by law. Sponsor may discontinue this Challenge at any time. Sponsor may terminate the Challenge or decide to modify it in any manner that it deems fair and equitable to participants if it becomes aware of any occurrence that would materially affect the Challenges' security and fairness. Sponsor may prohibit individuals from participating in the Challenge and disqualify entries if they (1) attempt to enter the Challenge through any means other than as described in these Rules, (2) attempt to disrupt the Challenge or circumvent the terms and conditions of these Rules in any way or (3) repeatedly show a disregard for the Challenge Rules or act (a) in an unsportsmanlike manner, or (b) with an intent to annoy, abuse, threaten or harass any other entrant or Sponsor. Sponsor's decisions with respect to the Challenge are final.

8.    USE OF INFORMATION:

By participating in a Challenge, and by becoming a registered member of the MyLifeBrand.com website, the full and complete terms of service and Challenge rules are fully understand and agreed to.