I’m getting a new roof put on my house today and the roofers have yet to even attempt to put my DirecTV dish back up. So instead of watching Schilling’s return for the Sox, I can only sit back and think of what I am missing - and it makes me think of what anyone without a DVR is NOT missing - commercials.
Commercials are particularly brutal when watching sports because sporting events generally have the same dozen sponsors looped repeatedly during the course of the game. And if the commercial is bad the first time, then the fifth time is excruciating. Now watch multiple nights and you feel like driving an ice pick through your brain. The NBA playoffs on TNT are exceptionally horrid for repeated commercials. Perfect example - having to see Manning’s disgustingly smug face at the end of the Gatorade commercial. They better not still show that after Brady and the Pats win the next Superbowl.
Rarely there will be a good commercial - like the Geico Caveman saying “Yeah, I have a response...uh, what?!”, the Verizon wireless March Madness commercial with bball girl, Wally freaking out when he sees Ortiz wearing a Yankees hat, or the Under Armour commercial seen above. (BTW, this commercial is a NE only commercial - which goes to show how much better NE ads are over the national ads. The national UA ad features a high school football team that doubles as poster children for “how to tell if your kid uses steroids” screaming “We must protect this house.” I’m still not convinced that kid on the bus at the end doesn’t just have a teenager’s face photoshopped onto Ray Lewis’ body. It’s more bizarre than Roddick’s cover of Men’s Fitness. Someone out there has to know what I’m talking about here.)
Anyway, DVRs are made for the baseball season. By fast forwarding over commercials and late game pitching changes/mound conferences, the avg baseball game can be condensed to 90 minutes. It’s perfect for when Tavarez is pitching because the DVR has a 30 second skip button. Press that between Tavarez’ pitches and it almost puts him at a regular pace. Yup, DVR and DirecTV are essential for any true Sox fan. Now I can watch the saved game of the Sox going back-to-back-to-back-to-back against the Yankees earlier this year while I wait for my dish to be put back on the roof...