LEICESTER SQUARE is the busiest east-west thoroughfare in Europe and arguably the UK’s most important pedestrian node. It is synonymous the world over as a premier entertainment center with 50 blockbuster film premiers a year as well as the annual BFI London Film Festival from 17 October 2007 to 1 November 2007. It now also hosts the largest LED advertising screen in Europe with sound and screen interactivity enabled for live action and video games.

AIRTIME is split into 15second slots on a 60 second loop to balance an engaging message with the average dwell time of 60 seconds. Each 15 second slot is buffered by a 5 second entertainment bulletin from E! News. Content is delivered via our secure FTP/3G system using the Signage Live management software to manage screen time (www.signagelive.com). Copy formats uploaded are MPEG,1,2,3, WMV, Flash and JPEG.