In an annual tradition that has gone on for as long as I can remember, a pile of word documents, excel spread sheets, charts and graphs on ratings, audience profiles and and some sales goals for the coming year are handed over to the creative team at Nick with the hope that just maybe, we might be able to spruce it up a bit.
We then assemble a crack team of designers, animators, producers, writers and editors to create... (pause for dramatic effect)
THE GREATEST POWERPOINT SHOW EVER!
This is no ordinary slide show, this is the Nick Kit. We distill all that boring stuff into a cohesive, entertaining story, complete with video, animation and even games.
Armed with the Nick Kit on their laptops, the Nickelodeon ad sales team charges out to meet their sales goals.
And if the greatest slide show ever isn’t enough, we then take a lot of this content and thinking and expand it for the big screen (and I mean big!) for the
Nickelodeon Upfront.Here’s some highlights...
We like to start the show off with an introduction from the President of Nickelodeon. Since she can hardly take the time to appear in every meeting all over the world, we made a virtual version of her to kick things off...
(click on the image to see the movie, qt 7 required)Below are some sample stills of the slides. I say stills, because in the Nick Kit no slide goes un-animated.