The Cheetah Girls?
 
You’ve got to be kidding, I said to myself.
 
I was reading an e-newsletter from Ticketmaster announcing that “The Cheetah Girls” were playing soon at the Gwinnett Center in Atlanta.
 
I used to know some Cheetah Girls, but they usually played in their own place, The Cheetah Club, also in Atlanta.
 
So my interest was piqued just enough to click on a link and see what was up. Were the topless dancers from the famous Cheetah Club doing a show in a different, more respectable venue.
 
Believe it or not, these “Cheetah Girls” are a Disney product, and, apparently an impressive one. (Here’s a link.)
 
You know, branding isn’t easy. If you’re not careful, you can create more confusion than clarity.
 
Cheetah girls indeed.
Thursday, August 24, 2006