Trade shows...revisited
Long-time readers of my weblog know that I’m not always a fan of trade shows. Especially in this era, they have to be awfully good to be any good at all.
In a Sales and Marketing Management newsletter (Aug 7), the magazine reports about a BostonCoach study that “reveals 70 percent of attendees harbor some negative feelings about their experiences.... They are no fun...there’s little return on investment...and travel is a drag.”
The elixir, says BostonCoach president, is “focusing on activities and logistics that extend well beyond the show floor or a meeting room.”
Saturday, August 12, 2006