Not all of it, of course. I still can’t think of an auto dealer who gets it, either in sales or service. But after a blow-out on Friday, I broke down and bought a new set of tires today. Betty sent me to Tire Kingdom, not because she had a great experience there herself (it wasn’t bad either), but because of the convenience. It’s right next door, in the same building, connected by an inner door to a - ta da! - Starbucks. And it’s not the cup of coffee that made it work - for her or for me. It was the T-Mobile wireless connection. Opened up the laptop, logged on to T-Mobile and BAM, I’m at it.
Sometimes it’s not customer service or a beautiful showroom, though those things never hurt. Sometimes convenience is all we need.