Writing, shooting and riding
These three simple words sum up the underlying passions that inform who I am and the kinds of projects I’m drawn to.
I’ve selected the front cover of a U.S. bike magazine that premiered a couple of years ago. We were pretty lucky to get a Norco rider some exposure in this issue.
It was my task to get Norco media hits in mags like Decline, but somehow it never felt like work. Every time I picked up the phone or sent off an email, I felt like I was building a friendship.
Some successes include:
•NRC/CDN Exporters Assn award for innovative marketing.
•Dozens of product reviews in North American and European magazines and Ezines.
•Strengthened Norco’s customer community by developing consumer events, an Enewsletter and web-based product and lifestyle videos.
•Developed two internal communications’ strategies and deliverables.
projects
Name: Marc Arellano
Age: Of Consent
College: Carleton U
Major: M.A. English
Favorite Color: Red
Favorite Book: Coming Through Slaughter
Favorite Movie: Leolo
Favorite Food: Artichokes
Favorite Quotation: "The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is the servant."--Max De Pree
Marketing Projects
2004
2003-2004
2003
My favorite songs
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1.Concierto de Aranhuez--Miles Davis
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2.Angel’s Wings--Social Distortion
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3.Not A Penny More--Skydiggers
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4.Wicked & Weird--Buck 65
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5.Who Are You--The Who
My favorite links
