I’m probably best known as the creator of the GOLF Magazine Top 100 Teachers program during the decade that I spent editing GOLF Magazine’s instruction articles. Before that, I spent seven years covering the golf equipment industry for Golf Digest, Golf World and Golf Shop Operations magazines. It has truly been a labor of love and these positions offered me a unique perspective into the realm of world-class instruction and the business of golf.

Now I’m taking my experiences as a writer, editor and brand manager at the world’s largest golf publications and using them to help golf organizations, media, manufacturers and the game’s top instructors to grow their businesses. This website explains my products and objectives.

Click on any of the links at the top of this page to go directly to that topic and don’t hesitate to contact me if I can be of service to you or your company. Thanks for visiting.

-Lorin