When Transfer is used as a rhetorical device or a persuasive device, the audience is asked to associate an idea or product with a specific group, attitude or emotion.
For example:
Happy, healthy kids eat Trix (eat Trix and your children will be happy and healthy breakfast eaters!)
Hot, healthy, happy, young men and women wear Abercrombie clothes (buy Abercrombie and you will look like this and attract people who look like this!)
In speech making and writing, Transfer is often combined with Bandwagon or Plain Folks. For example:
Imagine a world in which everyone contributes to the end of hunger. Restaurant-diners designate a percentage of each check for donation to Oxfam. Homeowners tend a backyard or container garden to stock a local food bank. Farmers contribute seeds and used equipment to developing countries. It is a win-win situation. Diners, Homeowners and Farmers gain...